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    Long-Form Content for

     the Construction Industry

     

    Helping Companies Target Contractors with

    BLOG POSTS

    BROCHURES

    CASE STUDIES

    E-BOOKS

    VIDEO SCRIPTS

    WHITE PAPERS

    AND MORE

  • Tracy Glass Copywriting

    Visit my LinkedIn Profile,

    view my Portfolio,

    and contact me to schedule

    a complimentary 30-minute chat

    (tracy@tracyglasscopy.com)

     

  • PROFESSIONAL CONTENT DEVELOPMENT

    WITH A FOCUS ON YOU.

     

    B2B BUSINESS OWNERS & MARKETING DIRECTORS:

    If you don't have a seasoned copywriter on staff,

    want to avoid hiring an agency,

    and like the idea of working with an independent contractor,

    let's strike up a conversation.

    The more I learn about your marketing communication

    challenges, opportunities and objectives,

    the better I can serve you as a strategic ally.

     

    B2B AGENCIES & VIDEO-PRODUCTION COMPANIES:

    I work with a number of U.S. agencies

    and video-production companies

    that outsource writing assignments.

    Let's discuss how I can assist you as well.

  • STRATEGIC THINKING.

    EFFECTIVE MESSAGING.

    I specialize in high-priority projects that require planning, organization, research, interviews and in-depth analysis, as well as creative, clear and precise writing.

     

    Learn about the types of projects I can develop for YOU:

    Tracy Glass Copywriting / Strategic Plans

    Strategic Plans

    to guide product/service launches, promotional campaigns and other communication initiatives

    • Marketing Communications Plans
    • Competitive Research Studies/Reports
    • Presentation Materials for Governing Boards/Committees
    Tracy Glass Copywriting / Brand Development

    Branding

    to build and maintain customer loyalty

    • Brand Voice Guides
    • Key Message Platforms
    • Brand Names
    • Taglines/Slogans
    • Campaign Themes
    Tracy Glass Copywriting / Collateral Materials & Content

    Collateral Materials & Content

    to inform, educate and persuade

    • Brochures
    • Product/Service Flyers
    • Case Studies
    • Client Testimonials
    • Executive & Employee Brand-Ambassador Profiles
    • Annual Reports
    • Dealer/Distributor Guides
    • E-books
    • Infographics
    • Thought-Leadership Articles
    • White Papers
    • Video Scripts
    • Website Content

  • I WILL COLLABORATE WITH YOU

    to develop strategic, B2B inbound marketing content

    that helps you achieve

    your marketing objectives.

    In fact, I am uniquely qualified to fulfill this role.

    Unlike other business writers, I have:

    • 35 years of copywriting experience
    • A strong ad agency background
    • Creative leadership and account management expertise
    • The ability to tackle high-priority projects about complex and/or technical topics
    • A proven process that ensures smooth, worry-free project development

    Plus, I am passionate about helping

    corporate marketing directors succeed.

    That is why clients view me as a VALUABLE ALLY for meeting their professional goals.

    They rely on me to develop creative strategies, concepts and copy that help them achieve results.

     

    Over the years, I have completed projects for many leading organizations and iconic brands, including:

    • American Water
    • Case IH
    • Caterpillar
    • CMiC
    • FBi Buildings
    • General Electric
    • Honeywell
    • Illinois Soybean Association
    • New Holland
    • Oracle Construction & Engineering
    • Yale Material Handling

  • THE B2B MARKETING BLOG

    Read my latest posts...

    Creating an E-book for Inbound Marketing: 10 Tips for Working with a Copywriter
    E-Books
    Once you have decided to produce an e-book for B2B inbound marketing, the next step is to assign the writing of the content. Ideally, you want a copywriter who has a lot of copywriting experience, is focused on B2B marketing communications, and specializes in long-form content writing (e.g., e...
    10 Proven Steps for Creating Powerful Brand Ambassador Profiles
    In an earlier post, I explained how you can boost brand equity by spotlighting employees through the use of brand ambassador profiles. I also mentioned that you can recruit brand ambassadors from other categories of people, such as partners, board members, key influencers and customers—whoever...
    7 Ways to Leverage Brand Ambassador Profiles
    As I mentioned in my previous post, brand ambassador profiles can help you build brand equity by making your company seem more genuine, trusted and relevant. So let’s explore various uses for these multi-purpose marketing tools! Here are seven ideas to get your creative juices flowing: 1....
    More Posts

  • Contact Form

    Please complete the following form

    OR email a message to tracy@tracyglasscopy.com.

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