•  

    Long-Form Content to Help You

    Attract More Customers

     

    BLOG POSTS

    BROCHURES

    CASE STUDIES

    E-BOOKS

    VIDEO SCRIPTS

    WHITE PAPERS

    AND MORE

  • Tracy Glass Copywriting

    Visit my LinkedIn Profile,

    view my Portfolio,

    and contact me to schedule a

    complimentary 30-minute chat.

    Or send an email to tracy@tracyglasscopy.com

  • PROFESSIONAL CONTENT DEVELOPMENT

    WITH A FOCUS ON YOU.

     

    B2B MARKETING DIRECTORS:

    If you don't have a seasoned copywriter on staff,

    want to avoid hiring an agency,

    and like the idea of working with an independent contractor,

    let's strike up a conversation.

    The more I learn about your marketing communication

    challenges, opportunities and objectives,

    the better I can serve you as a strategic ally.

     

    B2B AGENCIES & VIDEO-PRODUCTION COMPANIES:

    I work with a number of U.S. agencies

    and video-production companies

    that outsource writing assignments.

    Let's discuss how I can assist you as well.

  • INDUSTRIES SERVED

    3 Main Areas of Focus

    CONSTRUCTION

    ***

    INDUSTRIAL

    ***

    AGRICULTURE

    ***

  • STRATEGIC THINKING.

    EFFECTIVE MESSAGING.

    I specialize in high-priority projects that require planning, organization, research, interviews and in-depth analysis, as well as creative, clear and precise writing.

     

    My background makes me especially suited for:

    Agriculture Equipment

    Agriculture Aftermarket Parts & Service

    Agriculture Grower Associations

    Biofuels

    Business Banking

    Component Manufacturing

    Construction Contractors

    Construction Equipment

    Construction Technology

    Dealer-Channel Marketing

    Fleet Management

    Heavy Equipment

    Heavy-Equipment Aftermarket Parts & Service

    Industrial Automation

    Recycling

    Utility Companies

     

    Learn about the types of projects I can develop for YOU:

    Tracy Glass Copywriting / Strategic Plans

    Strategic Plans

    to guide product/service launches, promotional campaigns and other communication initiatives

    • Marketing Communications Plans
    • Competitive Research Studies/Reports
    • Presentation Materials for Governing Boards/Committees
    Tracy Glass Copywriting / Brand Development

    Brand Development

    to build and maintain customer loyalty

    • Brand Voice Guides
    • Key Message Platforms
    • Brand Names
    • Taglines/Slogans
    • Campaign Themes
    Tracy Glass Copywriting / Collateral Materials & Content

    Collateral Materials & Content

    to inform, educate and persuade

    • Brochures
    • Product/Service Flyers
    • Case Studies
    • Client Testimonials
    • Executive & Employee Brand-Ambassador Profiles
    • Annual Reports
    • Dealer/Distributor Guides
    • E-books
    • Infographics
    • Thought-Leadership Articles
    • White Papers
    • Video Scripts
    • Website Content
  • AGENCY-QUALITY CONTENT

    FROM AN AGENCY PRO

    I will collaborate with you to develop

    strategic, B2B inbound marketing content

    that helps you achieve

    your marketing objectives.

    In fact, I am uniquely qualified to fulfill this role.

    Unlike other business writers, I have:

    • 30 years of copywriting experience
    • A strong ad agency background
    • Creative leadership and account management expertise
    • The ability to tackle high-priority projects about complex and/or technical topics
    • A proven process that ensures smooth, worry-free project development

    Plus, I am passionate about helping

    corporate marketing directors succeed.

    That is why clients view me as a VALUABLE ALLY for meeting their professional goals.

    They rely on me to develop creative strategies, concepts and copy that help them achieve results.

     

    Over the years, I have completed projects for many leading organizations and iconic brands, including:

    • American Water
    • Case IH
    • Caterpillar
    • CMiC
    • FBi Buildings
    • General Electric
    • Honeywell
    • Illinois Soybean Association
    • New Holland
    • Oracle Construction & Engineering
    • Yale Material Handling
  • THE B2B MARKETING BLOG

    Read my latest posts...

    I'm sharing this post from John Forde at the Copywriters Roundtable (http://copywritersroundtable.com) because it makes a great analogy between professional stand-up comedy and copywriting. I think you will enjoy reading it. How to Tell Jokes (According to Steve Martin) by John Forde "The...
    Once you have decided to produce an e-book for B2B inbound marketing, the next step is to assign the writing of the content. Ideally, you want a copywriter who has a lot of copywriting experience, is focused on B2B marketing communications, and specializes in long-form content writing (e.g., e...
    In an earlier post, I explained how you can boost brand equity by spotlighting employees through the use of brand ambassador profiles. I also mentioned that you can recruit brand ambassadors from other categories of people, such as partners, board members, key influencers and customers—whoever...
    More Posts
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