Long-Form Content for
the Construction Industry
Helping Companies Target Contractors with
BLOG POSTS
BROCHURES
CASE STUDIES
E-BOOKS
VIDEO SCRIPTS
WHITE PAPERS
AND MORE
Visit my LinkedIn Profile,
view my Portfolio,
and contact me to schedule
a complimentary 30-minute chat
(tracy@tracyglasscopy.com)
PROFESSIONAL CONTENT DEVELOPMENT
WITH A FOCUS ON YOU.
B2B BUSINESS OWNERS & MARKETING DIRECTORS:
If you don't have a seasoned copywriter on staff,
want to avoid hiring an agency,
and like the idea of working with an independent contractor,
let's strike up a conversation.
The more I learn about your marketing communication
challenges, opportunities and objectives,
the better I can serve you as a strategic ally.
B2B AGENCIES & VIDEO-PRODUCTION COMPANIES:
I work with a number of U.S. agencies
and video-production companies
that outsource writing assignments.
Let's discuss how I can assist you as well.
STRATEGIC THINKING.
EFFECTIVE MESSAGING.
I specialize in high-priority projects that require planning, organization, research, interviews and in-depth analysis, as well as creative, clear and precise writing.
Learn about the types of projects I can develop for YOU:
I WILL COLLABORATE WITH YOU
to develop strategic, B2B inbound marketing content
that helps you achieve
your marketing objectives.
In fact, I am uniquely qualified to fulfill this role.
Unlike other business writers, I have:
- 35 years of copywriting experience
- A strong ad agency background
- Creative leadership and account management expertise
- The ability to tackle high-priority projects about complex and/or technical topics
- A proven process that ensures smooth, worry-free project development
Plus, I am passionate about helping
corporate marketing directors succeed.
That is why clients view me as a VALUABLE ALLY for meeting their professional goals.
They rely on me to develop creative strategies, concepts and copy that help them achieve results.
Over the years, I have completed projects for many leading organizations and iconic brands, including:
- American Water
- Case IH
- Caterpillar
- CMiC
- FBi Buildings
- General Electric
- Honeywell
- Illinois Soybean Association
- New Holland
- Oracle Construction & Engineering
- Yale Material Handling
THE B2B MARKETING BLOG
Read my latest posts...
Once you have decided to produce an e-book for B2B inbound marketing, the next step is to assign the writing of the content. Ideally, you want a copywriter who has a lot of copywriting experience, is focused on B2B marketing communications, and specializes in long-form content writing (e.g., e...In an earlier post, I explained how you can boost brand equity by spotlighting employees through the use of brand ambassador profiles. I also mentioned that you can recruit brand ambassadors from other categories of people, such as partners, board members, key influencers and customers—whoever...As I mentioned in my previous post, brand ambassador profiles can help you build brand equity by making your company seem more genuine, trusted and relevant. So let’s explore various uses for these multi-purpose marketing tools! Here are seven ideas to get your creative juices flowing: 1....Contact Form
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