• Long-Form Copy & Content for B2B Lead Generation

       

      ANNUAL REPORTS

      BROCHURES

      CASE STUDIES

      E-BOOKS

      VIDEO SCRIPTS

      WHITE PAPERS

      AND MORE

    • PROFESSIONAL COPY & CONTENT DEVELOPMENT

      WITH A FOCUS ON YOU.

       

      B2B MARKETING DIRECTORS:

      If you don't have a seasoned copywriter on staff,

      want to avoid hiring an agency,

      and like the idea of working with an independent contractor,

      let's strike up a conversation.

      The more I learn about your marketing communication

      challenges, opportunities and objectives,

      the better I can serve you as a strategic ally.

       

      B2B AGENCIES & VIDEO-PRODUCTION COMPANIES:

      I work with a number of U.S. agencies

      and video-production companies

      that outsource writing assignments.

      Let's discuss how I can assist you as well.

    • STRATEGIC THINKING.

      EFFECTIVE MESSAGING.

      I specialize in high-priority projects that require planning, organization, research, interviews and in-depth analysis, as well as creative, clear and precise writing.

       

      My background makes me especially suited for:

      Agriculture Equipment

      Agriculture Aftermarket Parts & Service

      Agriculture Grower Associations

      Biofuels

      Fleet Management

      Heavy Equipment

      Heavy-Equipment Aftermarket Parts & Service

      Component Manufacturing

      Dealer-Channel Marketing

      Industrial Automation

      Utility Companies

      Healthcare

      Business Banking

      Recycling

       

      Learn about the types of projects I can develop for YOU:

      Tracy Glass Copywriting / Strategic Plans

      Strategic Plans

      to guide product/service launches, promotional campaigns and other communication initiatives

      • Marketing Communications Plans
      • Competitive Research Studies/Reports
      • Presentation Materials for Governing Boards/Committees
      Tracy Glass Copywriting / Brand Development

      Brand Development

      to build and maintain customer loyalty

      Branding Strategies

      • Brand Voice Guides
      • Key Message Platforms
      • Brand Names
      • Taglines/Slogans
      • Campaign Themes
      Tracy Glass Copywriting / Collateral Materials & Content

      Collateral Materials

      & Content

      to inform, educate and persuade

      • Brochures
      • Product/Service Flyers
      • Case Studies
      • Client Testimonials
      • Executive & Employee Brand-Ambassador Profiles
      • Annual Reports
      • Dealer/Distributor Guides
      • E-books
      • Infographics
      • White Papers
      • Video Scripts
    • Tracy Glass Copywriting

      Visit my LinkedIn Profile

      and contact me to schedule a

      complimentary 30-minute chat:

      tracy@tracyglasscopy.com

    • AGENCY-QUALITY COPY

      FROM AN AGENCY PRO

      I will collaborate with you to develop

      strategic collateral materials and content

      that help you achieve your marketing objectives.

      In fact, I am uniquely qualified to fulfill this role.

      Unlike other business writers, I have:

      • 30 years of copywriting experience
      • A strong ad agency background
      • Creative leadership and account management expertise
      • The ability to tackle high-priority projects about complex and/or technical topics
      • A proven process that ensures smooth, worry-free project development

      Plus, I am passionate about helping

      corporate marketing directors succeed.

      That is why clients view me as a VALUABLE ALLY for meeting their professional goals.

      They rely on me to develop creative strategies, concepts and copy that help them achieve results.

       

      Over the years, I have completed projects for many leading companies and organizations, and iconic brands, including:

      • American Water
      • Case IH
      • Caterpillar
      • FBi Buildings
      • General Electric
      • Honeywell
      • Illinois Soybean Association
      • Oracle Construction & Engineering
      • Yale Material Handling

    • THE B2B BLOG

      Read my latest post...

      Creating an E-book: 10 Tips for Working with a Copywriter
      October 19, 2019 · E-Books
      Once you have decided to produce an e-book for B2B lead generation, the next step is to assign the writing of the content. Ideally, you want a copywriter who has a lot of copywriting experience, is focused on B2B marketing communications, and specializes in long-form content writing (e.g., e...
      More Posts

    • Contact Form

      Please complete the following form

      OR email a message to tracy@tracyglasscopy.com.

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    © 2011-2019 Tracy Glass Copywriting. All rights reserved.

     

    Tracy Glass also is listed as a top copywriting consultant on WordWorker.com!

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