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      Long-Form Content to Help You

      Attract More Customers

       

      BLOG POSTS

      BROCHURES

      CASE STUDIES

      E-BOOKS

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      AND MORE

    • Tracy Glass Copywriting

      Visit my LinkedIn Profile,

      view my Portfolio,

      and contact me to schedule a

      complimentary 30-minute chat.

      Or send an email to tracy@tracyglasscopy.com

    • PROFESSIONAL CONTENT DEVELOPMENT

      WITH A FOCUS ON YOU.

       

      B2B MARKETING DIRECTORS:

      If you don't have a seasoned copywriter on staff,

      want to avoid hiring an agency,

      and like the idea of working with an independent contractor,

      let's strike up a conversation.

      The more I learn about your marketing communication

      challenges, opportunities and objectives,

      the better I can serve you as a strategic ally.

       

      B2B AGENCIES & VIDEO-PRODUCTION COMPANIES:

      I work with a number of U.S. agencies

      and video-production companies

      that outsource writing assignments.

      Let's discuss how I can assist you as well.

    • INDUSTRIES SERVED

      3 Main Areas of Focus

      CONSTRUCTION

      ***

      INDUSTRIAL

      ***

      AGRICULTURE

      ***

    • STRATEGIC THINKING.

      EFFECTIVE MESSAGING.

      I specialize in high-priority projects that require planning, organization, research, interviews and in-depth analysis, as well as creative, clear and precise writing.

       

      My background makes me especially suited for:

      Agriculture Equipment

      Agriculture Aftermarket Parts & Service

      Agriculture Grower Associations

      Biofuels

      Business Banking

      Component Manufacturing

      Construction Contractors

      Construction Equipment

      Construction Technology

      Dealer-Channel Marketing

      Fleet Management

      Heavy Equipment

      Heavy-Equipment Aftermarket Parts & Service

      Industrial Automation

      Recycling

      Utility Companies

       

      Learn about the types of projects I can develop for YOU:

      Tracy Glass Copywriting / Strategic Plans

      Strategic Plans

      to guide product/service launches, promotional campaigns and other communication initiatives

      • Marketing Communications Plans
      • Competitive Research Studies/Reports
      • Presentation Materials for Governing Boards/Committees
      Tracy Glass Copywriting / Brand Development

      Brand Development

      to build and maintain customer loyalty

      • Brand Voice Guides
      • Key Message Platforms
      • Brand Names
      • Taglines/Slogans
      • Campaign Themes
      Tracy Glass Copywriting / Collateral Materials & Content

      Collateral Materials & Content

      to inform, educate and persuade

      • Brochures
      • Product/Service Flyers
      • Case Studies
      • Client Testimonials
      • Executive & Employee Brand-Ambassador Profiles
      • Annual Reports
      • Dealer/Distributor Guides
      • E-books
      • Infographics
      • Thought-Leadership Articles
      • White Papers
      • Video Scripts
      • Website Content

    • AGENCY-QUALITY CONTENT

      FROM AN AGENCY PRO

      I will collaborate with you to develop

      strategic, B2B inbound marketing content

      that helps you achieve

      your marketing objectives.

      In fact, I am uniquely qualified to fulfill this role.

      Unlike other business writers, I have:

      • 35 years of copywriting experience
      • A strong ad agency background
      • Creative leadership and account management expertise
      • The ability to tackle high-priority projects about complex and/or technical topics
      • A proven process that ensures smooth, worry-free project development

      Plus, I am passionate about helping

      corporate marketing directors succeed.

      That is why clients view me as a VALUABLE ALLY for meeting their professional goals.

      They rely on me to develop creative strategies, concepts and copy that help them achieve results.

       

      Over the years, I have completed projects for many leading organizations and iconic brands, including:

      • American Water
      • Case IH
      • Caterpillar
      • CMiC
      • FBi Buildings
      • General Electric
      • Honeywell
      • Illinois Soybean Association
      • New Holland
      • Oracle Construction & Engineering
      • Yale Material Handling

    • THE B2B MARKETING BLOG

      Read my latest posts...

      Copywriting Tips from a Master of Stand-Up Comedy
      I'm sharing this post from John Forde at the Copywriters Roundtable (http://copywritersroundtable.com) because it makes a great analogy between professional stand-up comedy and copywriting. I think you will enjoy reading it. How to Tell Jokes (According to Steve Martin) by John Forde "The...
      Creating an E-book for Inbound Marketing: 10 Tips for Working with a Copywriter
      E-Books
      Once you have decided to produce an e-book for B2B inbound marketing, the next step is to assign the writing of the content. Ideally, you want a copywriter who has a lot of copywriting experience, is focused on B2B marketing communications, and specializes in long-form content writing (e.g., e...
      10 Proven Steps for Creating Powerful Brand Ambassador Profiles
      In an earlier post, I explained how you can boost brand equity by spotlighting employees through the use of brand ambassador profiles. I also mentioned that you can recruit brand ambassadors from other categories of people, such as partners, board members, key influencers and customers—whoever...
      More Posts

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    Tracy Glass Copywriting also is listed as one of the top copywriting companies on WordWorker.com!

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