• Long-Form Content for B2B Inbound Marketing

     

    ANNUAL REPORTS

    ARTICLES

    BROCHURES

    CASE STUDIES

    E-BOOKS

    VIDEO SCRIPTS

    WHITE PAPERS

    AND MORE

  • PROFESSIONAL CONTENT DEVELOPMENT

    WITH A FOCUS ON YOU.

     

    B2B MARKETING DIRECTORS:

    If you don't have a seasoned copywriter on staff,

    want to avoid hiring an agency,

    and like the idea of working with an independent contractor,

    let's strike up a conversation.

    The more I learn about your marketing communication

    challenges, opportunities and objectives,

    the better I can serve you as a strategic ally.

     

    B2B AGENCIES & VIDEO-PRODUCTION COMPANIES:

    I work with a number of U.S. agencies

    and video-production companies

    that outsource writing assignments.

    Let's discuss how I can assist you as well.

  • INDUSTRIES SERVED

    3 Main Areas of Focus

    CONSTRUCTION

    ***

    INDUSTRIAL

    ***

    AGRICULTURE

    ***

  • STRATEGIC THINKING.

    EFFECTIVE MESSAGING.

    I specialize in high-priority projects that require planning, organization, research, interviews and in-depth analysis, as well as creative, clear and precise writing.

     

    My background makes me especially suited for:

    Agriculture Equipment

    Agriculture Aftermarket Parts & Service

    Agriculture Grower Associations

    Biofuels

    Business Banking

    Component Manufacturing

    Construction Contractors

    Construction Equipment

    Construction Technology

    Dealer-Channel Marketing

    Fleet Management

    Heavy Equipment

    Heavy-Equipment Aftermarket Parts & Service

    Industrial Automation

    Recycling

    Utility Companies

     

    Learn about the types of projects I can develop for YOU:

    Tracy Glass Copywriting / Strategic Plans

    Strategic Plans

    to guide product/service launches, promotional campaigns and other communication initiatives

    • Marketing Communications Plans
    • Competitive Research Studies/Reports
    • Presentation Materials for Governing Boards/Committees
    Tracy Glass Copywriting / Brand Development

    Brand Development

    to build and maintain customer loyalty

    • Brand Voice Guides
    • Key Message Platforms
    • Brand Names
    • Taglines/Slogans
    • Campaign Themes
    Tracy Glass Copywriting / Collateral Materials & Content

    Collateral Materials & Content

    to inform, educate and persuade

    • Brochures
    • Product/Service Flyers
    • Case Studies
    • Client Testimonials
    • Executive & Employee Brand-Ambassador Profiles
    • Annual Reports
    • Dealer/Distributor Guides
    • E-books
    • Infographics
    • Thought-Leadership Articles
    • White Papers
    • Video Scripts
    • Website Content
  • Tracy Glass Copywriting

    Visit my LinkedIn Profile

    and contact me to schedule a

    complimentary 30-minute chat.

    Or send an email to tracy@tracyglasscopy.com

  • AGENCY-QUALITY CONTENT

    FROM AN AGENCY PRO

    I will collaborate with you to develop

    strategic content that helps you

    achieve your marketing objectives.

    In fact, I am uniquely qualified to fulfill this role.

    Unlike other business writers, I have:

    • 30 years of copywriting experience
    • A strong ad agency background
    • Creative leadership and account management expertise
    • The ability to tackle high-priority projects about complex and/or technical topics
    • A proven process that ensures smooth, worry-free project development

    Plus, I am passionate about helping

    corporate marketing directors succeed.

    That is why clients view me as a VALUABLE ALLY for meeting their professional goals.

    They rely on me to develop creative strategies, concepts and copy that help them achieve results.

     

    Over the years, I have completed projects for many leading organizations and iconic brands, including:

    • American Water
    • Case IH
    • Caterpillar
    • CMiC
    • FBi Buildings
    • General Electric
    • Honeywell
    • Illinois Soybean Association
    • New Holland
    • Oracle Construction & Engineering
    • Yale Material Handling
  • THE B2B MARKETING BLOG

    Read my latest posts...

    Once you have decided to produce an e-book for B2B inbound marketing, the next step is to assign the writing of the content. Ideally, you want a copywriter who has a lot of copywriting experience, is focused on B2B marketing communications, and specializes in long-form content writing (e.g., e...
    As 2019 continues to wind down, this is an ideal time to review the year to date and also begin planning inbound marketing for next year. Here are four action items to consider: 1. Develop Case Studies About a Few Client Success Stories Do you have three or four customers who can serve as...
    In an earlier post, I explained how you can boost brand equity by spotlighting employees through the use of brand ambassador profiles. I also mentioned that you can recruit brand ambassadors from other categories of people, such as partners, board members, key influencers and customers—whoever...
    More Posts
  • Contact Form

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    OR email a message to tracy@tracyglasscopy.com.

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