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      Long-Form Content to Help You

      Attract More Customers

       

      BLOG POSTS

      BROCHURES

      CASE STUDIES

      E-BOOKS

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      AND MORE

    • Tracy Glass Copywriting

      Visit my LinkedIn Profile,

      view my Portfolio,

      and contact me to schedule a

      complimentary 30-minute chat.

      Or send an email to tracy@tracyglasscopy.com

    • PROFESSIONAL CONTENT DEVELOPMENT

      WITH A FOCUS ON YOU.

       

      B2B BUSINESS OWNERS & MARKETING DIRECTORS:

      If you don't have a seasoned copywriter on staff,

      want to avoid hiring an agency,

      and like the idea of working with an independent contractor,

      let's strike up a conversation.

      The more I learn about your marketing communication

      challenges, opportunities and objectives,

      the better I can serve you as a strategic ally.

       

      B2B AGENCIES & VIDEO-PRODUCTION COMPANIES:

      I work with a number of U.S. agencies

      and video-production companies

      that outsource writing assignments.

      Let's discuss how I can assist you as well.

    • INDUSTRIES SERVED

      3 Main Areas of Focus

      CONSTRUCTION

      ***

      INDUSTRIAL

      ***

      AGRICULTURE

      ***

    • STRATEGIC THINKING.

      EFFECTIVE MESSAGING.

      I specialize in high-priority projects that require planning, organization, research, interviews and in-depth analysis, as well as creative, clear and precise writing.

       

      My background makes me especially suited for:

      Agriculture Equipment

      Agriculture Aftermarket Parts & Service

      Agriculture Grower Associations

      Biofuels

      Business Banking

      Component Manufacturing

      Construction Contractors

      Construction Equipment

      Construction Technology

      Dealer-Channel Marketing

      Fleet Management

      Heavy Equipment

      Heavy-Equipment Aftermarket Parts & Service

      Industrial Automation

      Recycling

      Utility Companies

       

      Learn about the types of projects I can develop for YOU:

      Tracy Glass Copywriting / Strategic Plans

      Strategic Plans

      to guide product/service launches, promotional campaigns and other communication initiatives

      • Marketing Communications Plans
      • Competitive Research Studies/Reports
      • Presentation Materials for Governing Boards/Committees
      Tracy Glass Copywriting / Brand Development

      Brand Development

      to build and maintain customer loyalty

      • Brand Voice Guides
      • Key Message Platforms
      • Brand Names
      • Taglines/Slogans
      • Campaign Themes
      Tracy Glass Copywriting / Collateral Materials & Content

      Collateral Materials & Content

      to inform, educate and persuade

      • Brochures
      • Product/Service Flyers
      • Case Studies
      • Client Testimonials
      • Executive & Employee Brand-Ambassador Profiles
      • Annual Reports
      • Dealer/Distributor Guides
      • E-books
      • Infographics
      • Thought-Leadership Articles
      • White Papers
      • Video Scripts
      • Website Content

    • AGENCY-QUALITY CONTENT

      FROM AN AGENCY PRO

      I will collaborate with you to develop

      strategic, B2B inbound marketing content

      that helps you achieve

      your marketing objectives.

      In fact, I am uniquely qualified to fulfill this role.

      Unlike other business writers, I have:

      • 35 years of copywriting experience
      • A strong ad agency background
      • Creative leadership and account management expertise
      • The ability to tackle high-priority projects about complex and/or technical topics
      • A proven process that ensures smooth, worry-free project development

      Plus, I am passionate about helping

      corporate marketing directors succeed.

      That is why clients view me as a VALUABLE ALLY for meeting their professional goals.

      They rely on me to develop creative strategies, concepts and copy that help them achieve results.

       

      Over the years, I have completed projects for many leading organizations and iconic brands, including:

      • American Water
      • Case IH
      • Caterpillar
      • CMiC
      • FBi Buildings
      • General Electric
      • Honeywell
      • Illinois Soybean Association
      • New Holland
      • Oracle Construction & Engineering
      • Yale Material Handling

    • THE B2B MARKETING BLOG

      Read my latest posts...

      Creating an E-book for Inbound Marketing: 10 Tips for Working with a Copywriter
      E-Books
      Once you have decided to produce an e-book for B2B inbound marketing, the next step is to assign the writing of the content. Ideally, you want a copywriter who has a lot of copywriting experience, is focused on B2B marketing communications, and specializes in long-form content writing (e.g., e...
      10 Proven Steps for Creating Powerful Brand Ambassador Profiles
      In an earlier post, I explained how you can boost brand equity by spotlighting employees through the use of brand ambassador profiles. I also mentioned that you can recruit brand ambassadors from other categories of people, such as partners, board members, key influencers and customers—whoever...
      7 Ways to Leverage Brand Ambassador Profiles
      As I mentioned in my previous post, brand ambassador profiles can help you build brand equity by making your company seem more genuine, trusted and relevant. So let’s explore various uses for these multi-purpose marketing tools! Here are seven ideas to get your creative juices flowing: 1....
      More Posts

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    Tracy Glass Copywriting also is listed as one of the top copywriting companies on WordWorker.com!

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